WHAT ARE COOKIES?
Cookies are small files that are installed on the hard drive or in the browser of a computer, tablet, smartphone or an equivalent device with Internet-browsing functions and they help to, among other things: customize the services of the owner of the website; make browsing and usability easier; obtain aggregated information about visitors to the website; enable the playback and display of multimedia content on the website itself; allow interaction elements between the user and the website; enable security tools; and so on.
DEFINITIONS USED IN THIS COOKIE POLICY
- Data: Information obtained by means of the user’s terminal equipment through the data storage and retrieval device (cookies or others). The data will be personal when it concerns information about identified or identifiable natural persons, under the terms set out in Article 4 of the GDPR.
- Aggregated information: non-nominal information, typically numerical and used to provide statistical information.
- Terminal equipment: The device from which the user accesses the service, such as a personal computer, a mobile phone, a tablet, etc., and from which the information is obtained.
- Editor: the person responsible for or owner of the website.
- Third party: external entity, collaborator, service provider or entity related to the editor, involved in the management of some cookies.
- Cookie controller: the editor, person responsible, owner of the website or, in some cases, the third party.
- Browsing habits: trends shown by the user when browsing a website, such as the time spent on the page, the parts visited, the most frequent sections, the source of the visit, the destination of the visit, among others.
WHAT TYPES OF COOKIES ARE THERE?
According to the entity that manages them:
First-party cookies: those that are sent to the user’s terminal equipment from a device or domain managed by the editor itself and from which the service requested by the user is provided.
Third-party cookies: those that are sent to the user’s terminal equipment from a device or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.
According to the length of time they remain activated on the terminal equipment:
Session cookies: those designed to collect and store data while the user accesses a website. They are usually used to store information only for as long as is necessary to provide the service requested by the user on a single occasion (for example, a list of purchased products) and they disappear at the end of the session.
Persistent cookies: those in which the data remain stored on the terminal and can be accessed and processed for a period defined by the cookie controller, which can range from a few minutes to several years.
According to the purpose for which the data obtained through the cookies are processed:
Technical cookies: those that allow the user to browse a website, platform or application and use the different options or services that exist on it, including those used by the editor to allow the management and operation of the website and to enable its functions and services, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access areas, remembering the items that make up an order, carrying out the purchase process of an order, managing payment, controlling fraud related to the security of the service, making the request for registration or participation in an event, counting visits for the purpose of billing software licenses with which the service operates (website, platform or application), using security elements while browsing, storing content for the dissemination of videos or sound, enabling dynamic content (for example, loading animation of text or image) or sharing content through social networks. Also belonging to this category, due to their technical nature, are those cookies that allow the most efficient possible management of advertising spaces that, as another design or “layout” element of the service offered to the user, the editor has included on a website, application or platform based on criteria such as the edited content, without collecting information about users for different purposes, such as personalizing that advertising content or other content.
Preference or personalization cookies: those that allow information to be remembered so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.
Analytics or measurement cookies: those that allow the party responsible for them to monitor and analyze the behavior of users of the websites to which they are linked, including the quantification of the impacts of advertisements. The information collected through this type of cookie is used to measure the activity of websites, applications or platforms, in order to introduce improvements based on the analysis of usage data made by users of the service.
Advertising cookies: those that allow the most efficient management possible of the advertising spaces that, where appropriate, the editor has included on a website, application or platform from which the requested service is provided, based on criteria such as the edited content or the frequency with which the advertisements are shown.
Behavioral advertising cookies: those that allow the most efficient management possible of the advertising spaces that, where appropriate, the editor has included on a website, application or platform from which the requested service is provided. These cookies store information on users’ behavior obtained through the continuous observation of their browsing habits, which allows a specific profile to be developed in order to display advertising based on it.
SPECIFICALLY, WHICH COOKIES DO WE USE?
The GTM website uses web analytics cookies to measure and analyze how users browse its website. Analytics cookies are those that, whether processed by us or by third parties, are intended to quantify the number of visitors and to statistically analyze how users use our services. Thanks to this we can study browsing on our website, and thus improve the range of products or services we offer you.
Through web analytics we do not obtain information about your first name, surname(s), or email or postal address. The information obtained relates to the number of users who access the website, the number of pages viewed, the frequency and repetition of visits, their duration, the browser used, the operator that provides the service, the language, the device used, or the city to which your IP address is assigned.
The cookies we use on the GTM website are __utma, __utmb, __utmc, __utmd, __utmv, __utmz. You can consult the description of each one, their purpose and lifetime at Google Analytics. These cookies may carry out data transfers outside the European Union through Google LCC.
Cookie name | Default duration | Description | Origin |
__utma | 2 years from configuration or update | Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data are sent to Google Analytics. | Third party |
__utmt | 10 minutes | Used to throttle request rate. | Third party |
__utmb | 30 minutes from configuration or update | Used to determine new sessions or visits. The cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data are sent to Google Analytics. | Third party |
__utmc | End of browser session | Not used in ga.js. It is set for interoperability with urchin.js. Previously, this cookie worked together with the __utmb cookie to determine whether the user was in a new session or visit. | Third party |
__utmz | 6 months from configuration or update | Stores the traffic source or campaign that explains how the user reached the website. The cookie is created when the JavaScript library executes and is updated every time data are sent to Google Analytics. | Third party |
__utmv | 2 years from configuration or update | Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. It was also used for the _setVar method, which is no longer available. The cookie is updated every time data are sent to Google Analytics. | Third party |
By means of these cookies, no profiles of users who browse the website are created and, therefore, no automated decisions based on these data are made. You can find information on transfers to third countries that, where appropriate, are carried out by the third parties identified in this cookie policy, as well as on the risks involved in such transfer in accordance with their own policies outside this website, by accessing their corresponding cookie policies provided in each case in the previous paragraph.
You can find information on transfers to third countries that, where appropriate, are carried out by the third parties identified in this cookie policy, as well as on the risks involved in such transfer in accordance with their own policies outside this website, by accessing their corresponding cookie policies provided in each case in the table above.
HOW TO DISABLE COOKIES?
Blocking or disabling all cookies helps protect privacy, but it may also limit your experience on some websites, as well as limit functionalities or even prevent correct browsing or use of some of their services.
You can enable or disable the cookies described above (with the exception of technical cookies, which are necessary for proper operation) through the configurator that appears in the cookie-use notice when you access our home page. Please note that if you accept third-party cookies, you must delete them from your browser options or through the system provided by the third party itself.
PC browsers:
- Firefox from this link
- Chrome from this link
- Safari from this link
- Explorer from this link
- Opera from this link
Mobile device browsers:
If you have any question or concern about this Cookie Policy, you can contact us through the contact means provided on our website.